Thursday, 15 June 2017

Studiofibre creates op-art inspired pop-up shop for Mary Katrantzou in Le Bon Marché, Paris


State-of-the-art digitally printed vinyl floor invites shoppers to step into the colourful, graphic world of the iconic fashion designer.



Continuing our work designing spaces for some of the fashion industry’s best-loved brands including The Net-A-Porter Group, Farfetch, Chaos and Anya Hindmarch, we have created a pop-up space in the high end department store Le Bon Marché (Paris) for iconic fashion-designer Mary Katrantzou. The pop-up runs from 2nd June 2017 for six weeks at 24 Rue de Sèvres, 75007, Paris.

We specialise in creating experiential spaces which bring brands to life via beautiful design narratives and bespoke furniture, and we were presented with the ultimate challenge by Mary and her team: To design a high-impact, bijoux 150 square foot space to bring the brand to life with a cost effective scheme, and with just two weeks notice! The lack of any walls around the pop-up space presented an additional design challenge.

Ian & Fiona Livingston, the Co-Founders of Studiofibre, carefully analysed the Mary Katrantzou brand and drew inspiration from its DNA – the revolutionary digital prints for which Mary is renowned.

A sense of movement, luxurious textures, repeating graphic shapes and a rich colour palate characterise Mary Katrantzou’s collections. Studiofibre examined the archives and, in close collaboration with Mary and her team, settled on the iconic ‘Optic Flower’ – a strong, colourful design symbolic of Mary’s design ethos.

In the absence of any walls to form a focal point, Studiofibre decided to use the floor to maximum effect. A bespoke, digitally printed vinyl floor was commissioned and The Optic Flower was re-created as a repeating shape, enticing passing shoppers to literally step into Mary’s world. As practical as it is eye-catching, the floor is slip-resistant and durable.

Mary Katrantzou’s Spring / Summer 2017 collections are suspended above four interconnecting, colour-pop Optic Flowers, resulting in a spellbinding riot of colour, graphic patterns and an mesmerising illusion of movement.

Two bespoke flower shaped plinths, made from high-density foam and topped with gold acrylic, provide a central point for the Optic Flowers, displaying handbags and accessories.


 

“We are delighted to have Studiofibre on board as our design partners. What has been achieved, on a very tight timeframe, has taken the essence of the brand and brought it to life in a highly creative way. Hopefully this is the first of many projects we will be working on together.”

Mary Katrantzou

“This project allowed us to explore our obsession with shape, texture and abstract optical illusions and, on a personal level, the chance to work with one of my favourite designers! The various design challenges helped us focus on bringing Mary’s brand to life and making a big impact in a tiny space – not to mention a very tight timeframe! This project proves that big budgets are not always required for a beautifully branded bespoke space 
– it’s about creative thinking, fast-team work and a solid understanding of the brand.”

Fiona Livingston, Co-Founder, Studiofibre




Saturday, 3 June 2017

Luxury Briefing feature interview with Studiofibre's Fiona Livingston

Luxury Briefing (Issue 196) talk to our co-founder & Creative Director, Fiona Livingston about Studiofibre's development over the last ten years, working with high-profile digital retail brands, our vision for the future, technology & inspiration.


"We design experiences — it doesn’t matter if it’s retail or workspace. Working with future shopping experiences, people understand that these barriers have dissolved."

Fiona Livingston, Studiofibre



"We see tech as an enabler rather than the star of the show. 
Our viewpoint on it is that we are trying to create environments that are a little more human, so while we completely embrace technology, we like to make it more stealth."

Fiona Livingston, Studiofibre



Each month, the Luxury Briefing charts luxury news from around the world, features key people and tackles issues relating to the industry.

Find out more at luxury-briefing.com

Thursday, 2 March 2017

Design DNA - Interior Design Today March 2017


Interior Design Today (March 2017) highlights our recent work to create an innovative, multifunctional pop-up space for new luxury brand, CHAOS, within Selfridges Accessories Hall.

CHAOS is characterised by custom craftsmanship, technology, fashion and luxury, and Studiofibre’s design narrative brings this DNA alive via bespoke handcrafted fixtures, specially commissioned bench seating and custom-crafted branded display units.

We're delighted that CHAOS have been invited to establish a more permanent retail space within Selfridges during 2017 and look forward to continuing our work with this exciting new brand.

Interior Design Yearbook 2017


Studiofibre proudly feature in the Interior Design Yearbook 2017 with an article in the Trend Concept section on Furniture.


Our bespoke furniture designs for Farfetch are featured in the article which appears from page 178 of the yearbook. 

"2017 will see a continuation of the trend for the bespoke and customisation. People want their money to go further, so multifunctional pieces will continue to be in demand. We live increasingly digital lives, so our appreciation of hand- craftsmanship and beautiful quality is heightened." 

Ian & Fiona Livingston - Co-Founders - Studiofibre

A digital version of the Interior Design Yearbook can be found here




Friday, 3 February 2017

A Traditional Hindu Wedding


Studiofibre were recently delighted to celebrate the marriage of one of our team, Aarti, to Parshant. 

The fascinating, traditional Hindu wedding ceremony was beautifully explained for guests on the images below, so we thought we'd share them with you.


 Congratulations to Aarti & Parshant, we wish them every happiness for the future x



Wednesday, 14 December 2016

Unusual Suspects at Dover Street Market

An unusual interiors installation for some new ‘usual suspects’...a criminal identity line up of oversized CHAOS Bean Bears

Studiofibre are proud to launch a second bespoke retail pop-up for new luxury brand CHAOS. The installation in Dover Street Market (18-22 Haymarket, London, SW1Y 4DG) opened in December and will stay in-store until 12th January 2017.

A criminal identity line up of CHAOS bean bears. Installation designed and created by Studiofibre.

Photography: Dover Street Market

CHAOS is the new luxury brand founded by super-stylists Charlotte Stockdale and Katie Lyall. It is known for luxury, style, sophistication and customisation. Twenty giant 2.5 metre CHAOS bears, which serve as incredibly soft bean bags, have been created especially for Dover Street Market. The bears are limited edition, each is individually numbered and they are the ideal spot for impromptu naps!

CHAOS Bean Bears are for life, not just for Christmas”

Charlotte Stockdale & Katie Lyall – Co Founders – CHAOS

The Dover Street Market pop-up follows on from the launch of a CHAOS pop-up retail space within the Selfridges Accessories Hall (which launched 23.11.16). The design challenge was to create something true to CHAOS, totally bespoke and designed to tell the story of a different side of the brand. Whereas the Selfridges design narrative is all soft and luxurious, the cutting-edge Dover Street Market space shows a raw, darker but equally luxurious side of CHAOS. Raw metal furniture and industrial fixtures and fittings give a hard feel, whilst velvet lined display cases ensure that the luxury aspect of the brand is integral to the installation.

“The CHAOS Bean Bears are set in the context of a police line-up. The black, red and white colour scheme of the bears and iPhone cases lends itself perfectly to the setting we’ve created. Our creative installation hints at the fact that the bears have a secret life and have no doubt been up to no good...Our concept is part retail-shop, part art-installation, and all about story-telling.”

Fiona Livingston – Co-Founder – Studiofibre


Raw metal display cases in Dover Street Market, London. Created for CHAOS by Studiofibre
Photography: Pantling Studio

ABOUT CHAOS

Charlotte Stockdale and Katie Lyall have worked for over fifteen years in the fashion industry (British Vogue, i-D Magazine, GARAGE, Fendi, Dolce and Gabbana, doing collaborations with Louis Vuitton, Dior, Gucci and Chanel...) In 2014, Stockdale and Lyall launched CHAOS as a luxury brand, collaborating with British accessory label Anya Hindmarch on a globally successful co-branded leather sticker collection, ‘Sticker Shop’, launched in 2014. In August 2016, Cara Delevingne and Margot Robbie debuted the first CHAOS branded product, wearing the label’s as-yet-unavailable customised tracksuits for the premiere of their feature film Suicide Squad. CHAOS’s first independent branded luxury goods collection launched in November 2016.

Friday, 25 November 2016

Creating CHAOS in Selfridges

Bespoke pop-up retail space, designed by Studiofibre for new luxury accessories brand, launched 23rd November 2016 in Selfridges Accessories Hall, London.
CHAOS is the brainchild of super-stylists Charlotte Stockdale and Katie Lyall. Their glossy, sophisticated and highly covetable range of iPhone cases, which attach to zips and charms, instantly transform a phone into a cross between a charm bracelet and a necklace. Luggage belts and sumptuous oversized chenille luggage tags also feature as CHAOS sets out to elevate phones and suitcases, the ubiquitous must-haves of modern life, into must-have luxury fashion accessories.

STUDIOFIBRE was appointed to create a 215 square foot pop-up shop, in the heart of the new Selfridges Accessories Hall. CHAOS is characterized by custom craftsmanship, technology, fashion and luxury, and Studiofibre’s design narrative brings this DNA alive via bespoke hand-crafted fixtures, specially commissioned bench seating and custom-crafted branded display units. Given the bijoux space available, and design stipulations within the Selfridges Accessories Hall, clever multifunctional design elements are key, and have been built into the custom-designed fixtures. The main display hides storage cupboards for easy access to stock, the ‘library’ displays the stunning product packaging. The branded CHAOS upside down ‘A’ units house secure product displays. A burnished- gold mirrored wall appears to double the size of the pop-up shop, and serves as an additional product display area.


CHAOS pop up shop in Selfridges designed & created by Studiofibre

“Working with CHAOS on their retail spaces has been an exciting opportunity to create a design narrative for a new brand, and create bespoke furniture to bring the brand alive within the space. We’ve created order for CHAOS, and so enjoyed working with Charlotte & Katie, to create an environment to showcase the sophistication of their highly creative brand and to allow them to maximise sales.”

Fiona Livingston – Co-Founder – Studiofibre

DISPLAY WALL: The central display wall, hand-made in the UK by Studiofibre’s team of master craftsmen, is inspired by the iconic layout of apps on a phone, creating a practical, graphic grid system to house the CHAOS candy-store coloured collection of deer skin iPhone cases. Split into six panels, the display ‘doors’ open to reveal generous storage areas behind the grid.

“The moment we first saw the initial idea that Studiofibre presented we knew they were on the right track as they understand luxury and retail, but also the CHAOS brand. The pop-up is a combination of textures and colours, both refined and complete and very reflective of our love for luxury, married with the expressive. As designer-makers, Studiofibre have designed and created unique and bespoke pieces of furniture and fittings for us. Fiona, Ian and team are creative, realistic, flexible and fast!” 

Charlotte Stockdale / Katie Lyall – Founding Partners – CHAOS

LIBRARY: Part and parcel of the display wall, the library literally creates ordered CHAOS! Packaging boxes embossed in gold, inspired by opulent hard-backed books, in which the CHAOS products are presented, are displayed in a library system which celebrates the beauty of packaging alongside that of the products.

CASH DESK & CHARM BAR: The distinctive CHAOS branding, with the capital ‘A’ upside down, has been transformed into a bespoke till point and display cabinets. Lacquered by hand with gold, these custom-made pieces deliver secure merchandising areas, practical serving spaces and a strong brand-statement. Lined with rich black chenille, echoing the chenille embroidered motifs on the CHAOS accessories, the products appear to pop out from the displays.



Four metre bespoke Mongolian lambswool bench




Custom crafted displays and cash desk

MIRROR WALL: The burnished perspex mirror wall opens up the space, and reflects light back into the pop-up. It also provides another display wall ideal for showcasing the 26 chenille initial luggage tags. 

BENCH: Below the display wall, an oversized hand-made pink Mongolian lambswool bench provides a luxurious seating area. At four meters long, this super-soft bespoke bench provides ample space for the CHAOS team to present and discuss the colour options available for the iPhone cases and to complete the sales process in comfort and style. 

LUGGAGE PLINTH: A custom-made curved plinth, containing hidden storage, optimises the space behind the Selfridges pillar which punctuates the pop-up shop. As well as housing stock and other essentials, it provides a focal display area for an extremely special limited collection of ultra-luxe luggage, accessorized with CHAOS straps and tags.