Monday, 12 September 2016

Vote for Farfetch in the SBID International Design Awards 2016

We're excited to announce that our design for Farfetch has reached the finals of the SBID International Design Awards 2016 and now we need your help to secure the title!

To vote for Farfetch click here to view our entry, then click the purple 'Vote for this Finalist' button.

Please note you can only vote ONCE in each of the 14 categories, and only one vote per IP address.

Voting closes Friday 16th September at 5:30pm (UK time).

Wednesday, 10 August 2016

Workspace design that sets the scene

We believe that navigating around a brand's physical space should be an immersive brand experience from beginning to end.  A particular area of expertise for Studiofibre is working with digital brands, who have no bricks and mortar retail stores and have never had branded spaces. 

We understand that a brand’s physical space has to work hard on multiple levels - with one important area being PR and Marketing.  With this in mind, we often create an area within each design which provides an iconic backdrop for the CEO when being photographed or interviewed.  This ensures interesting pictures for the press with a backdrop that is totally on brand.

Here are just a few of our designs that have set the scene recently for these high profile, business leaders:

Natalie Massenet | Founder, Net-A-Porter Group
The balcony Natalie used for portrait shots within her Net-A-Porter London HQ (designed by Studiofibre) overlooked the main workspace area. The balcony was designed to represent the elegance and style of Net-A-Porter and was described as the ‘most Instagrammed balcony in the business world’ by Claudia Croft in Sunday Times Style.

Jose Neves | Founder, Farfetch
Farfetch have recently relocated to a series of global spaces designed for them by Studiofibre.  Jose’s most recent profile shots, including one that was on the billboard in Times Square, New York recently were shot in his London HQ studio lounge area.  The giant ‘pixel’ screen carved out of walnut, was designed by Studiofibre to represent Farfetch's mix of pioneering technology and curated luxury.

Holly Tucker | Co-Founder, 
Notonthehighstreet is a brand characterised by crafted, fun items that are not found everywhere. Studiofibre created a unique desk for Holly, which encapsulated the essence of both the brand she created and the blog she now writes.  A colourful, hand crafted, stackable bureau.  Holly has been featured in the Sunday Times and other publications at her desk.

For more information, contact

Friday, 15 July 2016

Retail Concept Store Design

Studiofibre was invited to design a concept boutique store for a leading lifestyle brand.  

Our approach was to push the normal boundaries of a contemporary retail space, and to create an experience designed to engage shoppers in an entirely new way.

The ‘Colour Concept’ store positions the user in a space between the physical and the digital world, inviting them to recreate their personal histories, and the special colours associated with those memories.

This interactive experience celebrates the colour spectrum, creating a virtual archive of hues and associated backstories for the brand to draw on to inspire future product development.  This delivers in-store theatre and invites the consumer to become closer to the brand.

The design concept attempts to move beyond ordinary retail space and connect the ever expanding digital social platform with the physical world of bricks and mortar.

The user and their story is the central narrative of the design and forms an ever evolving backdrop to the clients commercial interest.

Contact our team for more information about our retail design work. 

Friday, 10 June 2016

Design Week Awards 2016

As the Design Week Awards 2016 approach, we take a look at some of the designs shortlisted in the award categories this year. The awards span furniture to branding, workspace and hospitality (for which we're delighted to be shortlisted) to packaging, interactive and exhibition design.

Here are a few of the shortlisted designs that caught our eye. Take a look at the full shortlist here.

Editorial design: Elephant magazine Issue 25 by Atlas for Frame Publishers

Furniture Design: Planks Collection by Max Lamb for Benchmark

Packaging design: Boxes in boxes by Studio Sutherl&

Exhibition design: World Architecture Festival Exhibition London by Populous Activate

Hackaball by Made by Many

Retail design: TRYANO by hmkm for Chalhoub Group

Product design (Consumer): UNIT9 Hummingbird Bike

Plus, take a look at work from Rising Newcomer Jonathan Gomez

Good Luck to everyone shortlisted for the awards!

Wednesday, 25 May 2016

Luxury Briefing features Studiofibre

Theresa Harold interviews Fiona Livingston, co-founder of Studiofibre, for an article featured in the 20th anniversary issue of Luxury Briefing.

Sunday, 22 May 2016

Studiofibre shortlisted for the 2016 Design Week Awards.

We are delighted to announce that our work for the Farfetch HQ in London is 1 of 8 projects shortlisted in the Hospitality & Workspace category for the 2016 Design Week Awards. The winners will be announced in mid June.

Monday, 4 April 2016

‘FF1’ A new customised desking solution

Studiofibre launch their first desking system, in collaboration with Frezza UK.

The FF1 desking system is our response to demand for an elegant yet robust solution for 21st Century technology and working styles, and easily able to be customised for diverse work space environments.

Originally developed for fashion brand Farfetch, the desking system is now available by special order in a variety of finishes.

“We specialise in bringing brands to life in bricks and mortar and don’t do ‘off the shelf’ design projects. Everything we do is ‘on-brand’ for each and every client and we furnish our interior design schemes with a highly edited mix of pieces we have created ourselves, alongside others that we have carefully curated. When we cannot find exactly what we are looking for, we make it. Farfetch is a pioneering brand known for being a step ahead and being the first to do things.  
We wanted to create a desking system for them that was a ‘first', and to design a unique aesthetic for their industrial spaces, working-style and cutting-edge brand image. We approached Frezza UK, who share our deep passion for design, functionality and quality, to provide a customised framework and we added our own hand-crafted desktop – and the FF1 was born.”
Fiona Livingston – Co-Founder – Studiofibre

LAYOUT: the system moves away from the typical bench desking system found in so many workplaces, to create something more individual and personal. The design comes in a table format, with each table seating 2 people opposite each other.

The desks can be laid out in communal table modules, which fosters a collaborative working environment, whilst a degree of privacy is created with floating monitor arms, which allow the computer screens to provide a natural barrier between the desks.

FRAMEWORK: Frezza UK created a custom framework for the system from industrial-style raw steel – not usually found in office desking options. Their Italian partners’ heritage, certification, and multitude of awards bear testimony to the quality of the product.

DESKTOP: we have designed and crafted our own bespoke desktop to complement the framework of the desk. Hi- grade plywood is polished and chamfered for an elegant line before being overlaid with a soft vinyl by ‘Forbo’ giving the desktop a luxurious tactile quality that is similar to that of blotting paper. This gives the desk a very Studiofibre edge - a highly contemporary nod to the blotting paper that used to be found on traditional mahogany partner desks.
The Forbo vinyl is available in a range of rich colour options. The desktops are all hand-crafted in the UK, before being expertly fitted to the frames.

TECHNOLOGY: The desktops have been designed to meet the needs of a 21st Century workforce. Desk top plug-ins provide convenient access to power for charging mobile technology and customised cable management ensures that a clean look is maintained.

ORDERING: The FF1 desking system is available by special order, with your choice of colour of Forbo desktop overlay. Prices available upon request and depend upon the order size. Minimum order of 50 units. To place an order or make an enquiry, please contact Fiona Livingston on 01442 876335