Studiofibre are proud to launch a second bespoke retail pop-up for new luxury brand CHAOS. The installation in Dover Street Market (18-22 Haymarket, London, SW1Y 4DG) opened in December and will stay in-store until 12th January 2017.
A criminal identity line up of CHAOS bean bears. Installation designed and created by Studiofibre.
Photography: Dover Street Market
“CHAOS Bean Bears are for life, not just for Christmas”
Charlotte Stockdale & Katie Lyall – Co Founders – CHAOS
The Dover Street Market pop-up follows on from the launch of a CHAOS pop-up retail space within the Selfridges Accessories Hall (which launched 23.11.16). The design challenge was to create something true to CHAOS, totally bespoke and designed to tell the story of a different side of the brand. Whereas the Selfridges design narrative is all soft and luxurious, the cutting-edge Dover Street Market space shows a raw, darker but equally luxurious side of CHAOS. Raw metal furniture and industrial fixtures and fittings give a hard feel, whilst velvet lined display cases ensure that the luxury aspect of the brand is integral to the installation.
“The CHAOS Bean Bears are set in the context of a police line-up. The black, red and white colour scheme of the bears and iPhone cases lends itself perfectly to the setting we’ve created. Our creative installation hints at the fact that the bears have a secret life and have no doubt been up to no good...Our concept is part retail-shop, part art-installation, and all about story-telling.”
Fiona Livingston – Co-Founder – Studiofibre
Raw metal display cases in Dover Street Market, London. Created for CHAOS by Studiofibre
Photography: Pantling Studio
Charlotte Stockdale and Katie Lyall have worked for over fifteen years in the fashion industry (British Vogue, i-D Magazine, GARAGE, Fendi, Dolce and Gabbana, doing collaborations with Louis Vuitton, Dior, Gucci and Chanel...) In 2014, Stockdale and Lyall launched CHAOS as a luxury brand, collaborating with British accessory label Anya Hindmarch on a globally successful co-branded leather sticker collection, ‘Sticker Shop’, launched in 2014. In August 2016, Cara Delevingne and Margot Robbie debuted the first CHAOS branded product, wearing the label’s as-yet-unavailable customised tracksuits for the premiere of their feature film Suicide Squad. CHAOS’s first independent branded luxury goods collection launched in November 2016.