Tuesday, 5 December 2017

Heal's and MADE.COM now open at The Mailbox


November 2017 saw the official launch of the new Heal's / MADE.COM / Bo Concept and Design Quarter space within the Birmingham Mailbox. 

Studiofibre were commissioned by Milligan Retail to create a vast 20,000 square foot ‘stage set’ which would provide a flexible blank canvas within which the brands could create their own branded areas.


Photo credit: Tom Bird

Set out like a grid, Studiofibre conceived a stripped back ‘stage set’ narrative, designed to allow each brand to hang their own ‘scenery’ and to be the protagonist of its allocated space.

Marking the first showrooms in the Midlands for both Heal’s and MADE.COM, the brands have been joined by a collection of other homewares, furnishings and accessories retailers including Danish brand BoConcept; Wesley Barrell; Italian smart design experts, Calligaris, famous for giving design lovers the opportunity to create bespoke pieces of stylish, practical furniture since 1923; and The Design Quarter. The Design Quarter features a design-led, curated collection of contemporary furniture, including Content by Conran and SITS, the innovative upholstered hand-made furniture brand.

Wednesday, 29 November 2017

Studiofibre creates 'precious specimen' inspired installation for Mary Katrantzou at Selfridges, London



Mary Katrantzou’s designs are showcased in a museum-inspired setting, including an exotic bird cage, echoing the Tring Museum displays which inspired her collection.

As the designer-makers behind the design of spaces for some of the fashion industry’s best-loved brands including The Net-A-Porter Group, Farfetch and Chaos, we are proud to have created a pop-up space within Selfridges, London for iconic fashion-designer Mary Katrantzou.

The pop-up runs from 20th November 2017 until 14th January 2018.

In 2017, Lord Rothschild commissioned Mary to work on a bespoke project for Waddesdon Manor, and she was given access to the Rothschild collection of creatures and plants housed at Tring Museum. The feathers, insects and other incredible specimens that Mary discovered there inspired her new Resort 2018 collection.

Studiofibre is renowned for creating experiential spaces which bring brands to life via beautiful design narratives and bespoke furniture. The brief from Mary Katrantzou was to create a pop-up installation, in a bijoux space within the Designer Womenswear Department at Selfridges (2nd Floor). The design had to echo Mary’s inspiration, embody the brand DNA and draw shoppers in to discover her exquisite colourful collections.


The sheer beauty of Mary Katrantzou’s extraordinary use of colour, luxurious fabrics, volume and proportion is showcased within a beautiful bird cage, presenting the creation as a curiosity in a collection: a precious specimen to be carefully preserved and enjoyed in perpetuity.

“It was wonderful to partner with Studiofibre to create our Mary Katrantzou pop-up space at Selfridges. Working closely with the team we designed a concept that brilliantly showcases the Resort 2018 collection in an elegant gilded cage inspired setting against a rich bespoke fabric upholstered backdrop.” 

Mary Katrantzou

Birds decorate the structure, a nod to both the Tring collections and the fauna found in the grounds at Waddesdon Manor. Studiofibre covered the walls of the pop-up with Mary Katrantzou’s woven peacock feather textile – a fabric she created for one of the bespoke dresses for the Waddesdon Manor exhibition. This sumptuous backdrop is juxtaposed with key pieces from the Resort 2018 collection, resulting in a visually arresting kaleidoscopic cacophony of colour designed to catch the eye of visitors across the shop floor.


“At Studiofibre we are fascinated by colour, shape, texture and unique displays, so this project was perfect for us! We have successfully made a big impact in a small space and on a limited budget, providing a totally bespoke solution. It’s a pleasure to create a second pop-up for Mary and her team, following on from the success of the space we designed for her in the Bon Marché (Paris) earlier this year.”

Fiona Livingston – Co-Founder - Studiofibre


Tuesday, 31 October 2017

The Garnered Celebrates its first Birthday in Hong Kong



Studiofibre are thrilled to have recently worked with The Garnered to create a pop-up in Hong Kong’s Landmark Luxury Shopping Destination.

The Garnered is an online retail space that works closely with designers across the globe, bringing together the worlds of fashion, craft and design with a uniquely personal touch.

The pop-up showcased the work of 20 designers and offered an place to linger and learn as well as provide a sense of discovery.

Find out more here: The Garnered





Tuesday, 8 August 2017

Vogue feature nineteen entrepreneurs from Walpole's Brands of Tomorrow #Walpole100

British Vogue invite nineteen of Britain's luxury entrepreneurs from Walpole's Brands of Tomorrow to share their secrets to success, including Studiofibre co-founder & director, Fiona Livingston.

Celebrating 10 years of Walpole’s Brands of Tomorrow programme, the Walpole 100 has been launched. This initiative brings together 50 of British luxury entrepreneurs to share their insights on lessons learned, their most valued advice and the secrets to their successes.

Read the article here: Vogue, Aug 2017






Thursday, 15 June 2017

Studiofibre creates op-art inspired pop-up shop for Mary Katrantzou in Le Bon Marché, Paris


State-of-the-art digitally printed vinyl floor invites shoppers to step into the colourful, graphic world of the iconic fashion designer.



Continuing our work designing spaces for some of the fashion industry’s best-loved brands including The Net-A-Porter Group, Farfetch, Chaos and Anya Hindmarch, we have created a pop-up space in the high end department store Le Bon Marché (Paris) for iconic fashion-designer Mary Katrantzou. The pop-up runs from 2nd June 2017 for six weeks at 24 Rue de Sèvres, 75007, Paris.

We specialise in creating experiential spaces which bring brands to life via beautiful design narratives and bespoke furniture, and we were presented with the ultimate challenge by Mary and her team: To design a high-impact, bijoux 150 square foot space to bring the brand to life with a cost effective scheme, and with just two weeks notice! The lack of any walls around the pop-up space presented an additional design challenge.

Ian & Fiona Livingston, the Co-Founders of Studiofibre, carefully analysed the Mary Katrantzou brand and drew inspiration from its DNA – the revolutionary digital prints for which Mary is renowned.

A sense of movement, luxurious textures, repeating graphic shapes and a rich colour palate characterise Mary Katrantzou’s collections. Studiofibre examined the archives and, in close collaboration with Mary and her team, settled on the iconic ‘Optic Flower’ – a strong, colourful design symbolic of Mary’s design ethos.

In the absence of any walls to form a focal point, Studiofibre decided to use the floor to maximum effect. A bespoke, digitally printed vinyl floor was commissioned and The Optic Flower was re-created as a repeating shape, enticing passing shoppers to literally step into Mary’s world. As practical as it is eye-catching, the floor is slip-resistant and durable.

Mary Katrantzou’s Spring / Summer 2017 collections are suspended above four interconnecting, colour-pop Optic Flowers, resulting in a spellbinding riot of colour, graphic patterns and an mesmerising illusion of movement.

Two bespoke flower shaped plinths, made from high-density foam and topped with gold acrylic, provide a central point for the Optic Flowers, displaying handbags and accessories.


 

“We are delighted to have Studiofibre on board as our design partners. What has been achieved, on a very tight timeframe, has taken the essence of the brand and brought it to life in a highly creative way. Hopefully this is the first of many projects we will be working on together.”

Mary Katrantzou

“This project allowed us to explore our obsession with shape, texture and abstract optical illusions and, on a personal level, the chance to work with one of my favourite designers! The various design challenges helped us focus on bringing Mary’s brand to life and making a big impact in a tiny space – not to mention a very tight timeframe! This project proves that big budgets are not always required for a beautifully branded bespoke space 
– it’s about creative thinking, fast-team work and a solid understanding of the brand.”

Fiona Livingston, Co-Founder, Studiofibre




Saturday, 3 June 2017

Luxury Briefing feature interview with Studiofibre's Fiona Livingston

Luxury Briefing (Issue 196) talk to our co-founder & Creative Director, Fiona Livingston about Studiofibre's development over the last ten years, working with high-profile digital retail brands, our vision for the future, technology & inspiration.


"We design experiences — it doesn’t matter if it’s retail or workspace. Working with future shopping experiences, people understand that these barriers have dissolved."

Fiona Livingston, Studiofibre



"We see tech as an enabler rather than the star of the show. 
Our viewpoint on it is that we are trying to create environments that are a little more human, so while we completely embrace technology, we like to make it more stealth."

Fiona Livingston, Studiofibre



Each month, the Luxury Briefing charts luxury news from around the world, features key people and tackles issues relating to the industry.

Find out more at luxury-briefing.com

Thursday, 2 March 2017

Design DNA - Interior Design Today March 2017


Interior Design Today (March 2017) highlights our recent work to create an innovative, multifunctional pop-up space for new luxury brand, CHAOS, within Selfridges Accessories Hall.

CHAOS is characterised by custom craftsmanship, technology, fashion and luxury, and Studiofibre’s design narrative brings this DNA alive via bespoke handcrafted fixtures, specially commissioned bench seating and custom-crafted branded display units.

We're delighted that CHAOS have been invited to establish a more permanent retail space within Selfridges during 2017 and look forward to continuing our work with this exciting new brand.