Friday, 25 November 2016

Creating Chaos

Bespoke pop-up retail space, designed by Studiofibre for new luxury accessories brand, launched 23rd November 2016 in Selfridges Accessories Hall, London.
CHAOS is the brainchild of super-stylists Charlotte Stockdale and Katie Lyall. Their glossy, sophisticated and highly covetable range of iPhone cases, which attach to zips and charms, instantly transform a phone into a cross between a charm bracelet and a necklace. Luggage belts and sumptuous oversized chenille luggage tags also feature as CHAOS sets out to elevate phones and suitcases, the ubiquitous must-haves of modern life, into must-have luxury fashion accessories.

STUDIOFIBRE was appointed to create a 215 square foot pop-up shop, in the heart of the new Selfridges Accessories Hall. CHAOS is characterized by custom craftsmanship, technology, fashion and luxury, and Studiofibre’s design narrative brings this DNA alive via bespoke hand-crafted fixtures, specially commissioned bench seating and custom-crafted branded display units. Given the bijoux space available, and design stipulations within the Selfridges Accessories Hall, clever multifunctional design elements are key, and have been built into the custom-designed fixtures. The main display hides storage cupboards for easy access to stock, the ‘library’ displays the stunning product packaging. The branded CHAOS upside down ‘A’ units house secure product displays. A burnished- gold mirrored wall appears to double the size of the pop-up shop, and serves as an additional product display area.


CHAOS pop up shop in Selfridges designed & created by Studiofibre

“Working with CHAOS on their retail spaces has been an exciting opportunity to create a design narrative for a new brand, and create bespoke furniture to bring the brand alive within the space. We’ve created order for CHAOS, and so enjoyed working with Charlotte & Katie, to create an environment to showcase the sophistication of their highly creative brand and to allow them to maximise sales.”

Fiona Livingston – Co-Founder – Studiofibre

DISPLAY WALL: The central display wall, hand-made in the UK by Studiofibre’s team of master craftsmen, is inspired by the iconic layout of apps on a phone, creating a practical, graphic grid system to house the CHAOS candy-store coloured collection of deer skin iPhone cases. Split into six panels, the display ‘doors’ open to reveal generous storage areas behind the grid.

“The moment we first saw the initial idea that Studiofibre presented we knew they were on the right track as they understand luxury and retail, but also the CHAOS brand. The pop-up is a combination of textures and colours, both refined and complete and very reflective of our love for luxury, married with the expressive. As designer-makers, Studiofibre have designed and created unique and bespoke pieces of furniture and fittings for us. Fiona, Ian and team are creative, realistic, flexible and fast!” 

Charlotte Stockdale / Katie Lyall – Founding Partners – CHAOS

LIBRARY: Part and parcel of the display wall, the library literally creates ordered CHAOS! Packaging boxes embossed in gold, inspired by opulent hard-backed books, in which the CHAOS products are presented, are displayed in a library system which celebrates the beauty of packaging alongside that of the products.

CASH DESK & CHARM BAR: The distinctive CHAOS branding, with the capital ‘A’ upside down, has been transformed into a bespoke till point and display cabinets. Lacquered by hand with gold, these custom-made pieces deliver secure merchandising areas, practical serving spaces and a strong brand-statement. Lined with rich black chenille, echoing the chenille embroidered motifs on the CHAOS accessories, the products appear to pop out from the displays.



Four metre bespoke Mongolian lambswool bench




Custom crafted displays and cash desk

MIRROR WALL: The burnished perspex mirror wall opens up the space, and reflects light back into the pop-up. It also provides another display wall ideal for showcasing the 26 chenille initial luggage tags. 

BENCH: Below the display wall, an oversized hand-made pink Mongolian lambswool bench provides a luxurious seating area. At four meters long, this super-soft bespoke bench provides ample space for the CHAOS team to present and discuss the colour options available for the iPhone cases and to complete the sales process in comfort and style. 

LUGGAGE PLINTH: A custom-made curved plinth, containing hidden storage, optimises the space behind the Selfridges pillar which punctuates the pop-up shop. As well as housing stock and other essentials, it provides a focal display area for an extremely special limited collection of ultra-luxe luggage, accessorized with CHAOS straps and tags.



Monday, 7 November 2016

Chaos is Coming

Studiofibre are very excited to announce a new project with luxury accessories brand, Chaos.

Founded by British stylists, Charlotte Stockdale and Katie Lyall, we're delighted to be working with them to create their first retail shop, a pop-up in Selfridges Accessories Hall, opening later this month.

 

Their launch video, on Vogue.com celebrates the launch of Chaos on Matchesfashion.com before the amazing launch of the first ever Chaos pop-up at Selfridges on 23rd November.

Directed by Yvan Fabing, the video features supermodels Karlie Kloss, Taylor Hill, Anna Ewers, plus newcomers like Vittoria Ceretti, Yasmin Wijnaldum, and Dilone.

Find out more about Chaos and the story behind their new brand at Vogue & BoF


Tuesday, 4 October 2016

Reinventing an existing space for a leading luxury accessories brand


A leading luxury brand based in London were facing multiple challenges.  They were running out of space, their HQ did not do justice to their brand and their team’s workspaces were not laid out to allow for creativity, collaboration and productivity.

They called us in to reimagine the space on a modest budget, and to provide clever solutions to their space issues and save them a costly and time-consuming office move.

Fiona Livingston, co-founder of Studiofibre, explains the creative design approach:

Q - How do you go about ensuring stakeholders visiting the space are immersed in the brand from the moment they step through the door?

As a business grows organically, branding is often an element that gets overlooked.  The effective branding of a space goes far beyond any corporate colour or logo.  A space should bring the DNA of a brand to life and project its culture via clever design details, allowing visitors to the space, and those that work within it, to experience it and interact with it at every level.  With this particular brand, humour is a key element of its character.  We have taken this humour and woven it into design detailing, interior styling and the bespoke furniture we are creating.  Visitors and staff alike will experience the quirky and unique identity of this brand from the moment they enter the building, and which will continue to every corner of the space.

Brand immersion | Studiofibre for Farfetch HQ

Q - First impressions are crucial.  How do you ensure a positive and on-brand first impression for key stakeholders visiting the space?

As well as humour, this brand is characterised by its inclusivity, social nature and relaxed approached to style and luxury.  We decided to turn the reception area into a social hub for the company, which gives the area a buzzy yet, casual vibe.  The staff are the brand ambassadors who literally bring the space to life as they use it.  The antithesis to a formal, sterile reception area, this space is more like a concierge area:  an inspiring space that is the beating heart of the HQ and where all visitors are immediately welcomed into the brand’s community.  The design of the reception desk is also crucial.  It it the first thing a visitor sees and has to encapsulate the brand in one glance.  Every reception desk we create is totally bespoke - and creatively translates the essence of the brand in a highly memorable way.

First impressions | Studiofibre for NotOnTheHighStreet.com

Q - Social spaces are important - but so is privacy for the design teams, and customer service teams dealing with sensitive client data.  How does this work within what is essentially an open plan and collaborative space?

The key is to ensure that those teams that have to work behind closed doors are encouraged out of those spaces in order to reconnect with the rest of the teams as often as possible.  Making this work in practice is down to the careful planning of the flow of the space.  Its important to maximise the opportunities for people from different teams to bump into each other.  Research has proven that these sort of impromptu encounters often lead to productive, unplanned meetings which increase collaboration and productivity significantly.  This is achieved via the strategic planning of tea points, restaurant areas and other social and informal meeting spaces.  


Social spaces | Studiofibre for Farfetch Global Offices

Q - How else do you ‘future-proof’ a design scheme to allow for further changes within the business?

So often you see teams crammed in as a company grows, with little thought given to the bigger picture of productivity and staff morale.  Where people sit has a crucial impact on how people interact and therefore how productive they are.  We have a service called STUDIOFIBREdna, where the space available is analysed against the current and future needs of the business. We then use this extensive research and the data we gather to inform our design scheme as we plan adjacencies, flow, social and meeting spaces and storage requirements.

Its also important to plan flexible and multi-purpose spaces and social facilities which allow for future growth in headcount.  We have done this in past by taking design cues from stage sets, meaning that walls can be moved and spaces repurposed when required.



Q - Is it a harder job to reconfigure an existing space rather than designing a new space from scratch?

There are advantages and challenges to both routes.  In this case, the brand is lucky enough to be based within a building that is full of character.  Many beautiful details have been covered up over time, and we are now able to reveal the true character of the building, exposing elements such as original beams and fireplaces.  The chance to restore something to its former glory, whilst ensuring it meets the needs of a 21st Century workforce is an exciting prospect.  We are not only injecting the brand into the space, but also putting the original character back into the space along which has to work alongside the physical manifestation of the brand's essence, which makes for a rather unique and intriguing project.

Monday, 12 September 2016

Vote for Farfetch in the SBID International Design Awards 2016






















We're excited to announce that our design for Farfetch has reached the finals of the SBID International Design Awards 2016 and now we need your help to secure the title!

To vote for Farfetch click here to view our entry, then click the purple 'Vote for this Finalist' button.

Please note you can only vote ONCE in each of the 14 categories, and only one vote per IP address.

Voting closes Friday 16th September at 5:30pm (UK time).

Wednesday, 10 August 2016

Workspace design that sets the scene

We believe that navigating around a brand's physical space should be an immersive brand experience from beginning to end.  A particular area of expertise for Studiofibre is working with digital brands, who have no bricks and mortar retail stores and have never had branded spaces. 

We understand that a brand’s physical space has to work hard on multiple levels - with one important area being PR and Marketing.  With this in mind, we often create an area within each design which provides an iconic backdrop for the CEO when being photographed or interviewed.  This ensures interesting pictures for the press with a backdrop that is totally on brand.

Here are just a few of our designs that have set the scene recently for these high profile, business leaders:

Natalie Massenet | Founder, Net-A-Porter Group
The balcony Natalie used for portrait shots within her Net-A-Porter London HQ (designed by Studiofibre) overlooked the main workspace area. The balcony was designed to represent the elegance and style of Net-A-Porter and was described as the ‘most Instagrammed balcony in the business world’ by Claudia Croft in Sunday Times Style.




Jose Neves | Founder, Farfetch
Farfetch have recently relocated to a series of global spaces designed for them by Studiofibre.  Jose’s most recent profile shots, including one that was on the billboard in Times Square, New York recently were shot in his London HQ studio lounge area.  The giant ‘pixel’ screen carved out of walnut, was designed by Studiofibre to represent Farfetch's mix of pioneering technology and curated luxury.


Holly Tucker | Co-Founder, Notonthehighstreet.com 
Notonthehighstreet is a brand characterised by crafted, fun items that are not found everywhere. Studiofibre created a unique desk for Holly, which encapsulated the essence of both the brand she created and the blog she now writes.  A colourful, hand crafted, stackable bureau.  Holly has been featured in the Sunday Times and other publications at her desk.




For more information, contact work@studiofibre.com

Friday, 15 July 2016

Retail Concept Store Design

Studiofibre was invited to design a concept boutique store for a leading lifestyle brand.  

Our approach was to push the normal boundaries of a contemporary retail space, and to create an experience designed to engage shoppers in an entirely new way.

The ‘Colour Concept’ store positions the user in a space between the physical and the digital world, inviting them to recreate their personal histories, and the special colours associated with those memories.


This interactive experience celebrates the colour spectrum, creating a virtual archive of hues and associated backstories for the brand to draw on to inspire future product development.  This delivers in-store theatre and invites the consumer to become closer to the brand.


The design concept attempts to move beyond ordinary retail space and connect the ever expanding digital social platform with the physical world of bricks and mortar.

The user and their story is the central narrative of the design and forms an ever evolving backdrop to the clients commercial interest.

Contact our team for more information about our retail design work. 

Friday, 10 June 2016

Design Week Awards 2016

As the Design Week Awards 2016 approach, we take a look at some of the designs shortlisted in the award categories this year. The awards span furniture to branding, workspace and hospitality (for which we're delighted to be shortlisted) to packaging, interactive and exhibition design.

Here are a few of the shortlisted designs that caught our eye. Take a look at the full shortlist here.


Editorial design: Elephant magazine Issue 25 by Atlas for Frame Publishers


Furniture Design: Planks Collection by Max Lamb for Benchmark


Packaging design: Boxes in boxes by Studio Sutherl&


Exhibition design: World Architecture Festival Exhibition London by Populous Activate


Hackaball by Made by Many


Retail design: TRYANO by hmkm for Chalhoub Group


Product design (Consumer): UNIT9 Hummingbird Bike

Plus, take a look at work from Rising Newcomer Jonathan Gomez

Good Luck to everyone shortlisted for the awards!